I served as the Creative Director/Designer for the Barbara’s brand for 7 years. I worked with a cross-functional in-house team and creative agency partners. Packaging and merchandising were my focus, but I also created original designs for print, social and digital. I was the creative lead working with a local design agency on the 2021 rebranding project which was the first major redesign in 7 years. I also art directed all photo shoots using local photographers, food stylists and prop stylists.