I served as the Creative Director/Designer for the Malt-O-Meal Bag cereal brand for 20+ years. In that time I worked on every aspect of design including packaging, promotion, merchandising, social, digital and eComm. I was the creative lead, partnering with a UK-based design agency, for the 2021 rebranding project which was the first major redesign in 15+ years.

Working on this brand over the years, I created original designs, art directed all photo shoots using local photographers, food stylists and prop stylists and acted as the brand steward for everything related to this brand.